Every medium its language

A book, a podcast, a YouTube video.
Every medium has its own language.

Like a real language, you need to learn it.

Now you can show up and say:
“I don’t care about the language, I will do it my way”

That is like going to Russia and deciding that you will talk Dutch.
The chances of success are minimal.

So, learn the language of the medium you are working in.
The words, the grammar, the sayings and the tone of voice.