Jesus tells a story of a farmer who is sowing seeds.
He talks about four kinds of results.
In email marketing I find it helpful to recognize these four kinds of results.
- People who do not read or receive your emails.
- People who sign up with enthusiasm, but lose interest quickly.
- People who genuinely are interested, but have too much things going on in their lives.
- People who stay with you and are willing to pay for the value you offer them.
In any marketing situation, you will always have a mixed bag of these four kinds of people.
You just never know who belongs to which group.
So, just keep delivering value to all of them.
Don’t bother too much about the first three groups.
They will always be there.